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First, the competitive landscape on the battery side is being rewritten. Higher energy density, stronger fast-charging performance, and improved low-temperature degradation are loosening the old division of labor in which ternary lithium “stood for performance” and LFP “stood for cost.” For companies that once found room through differentiated positioning, the track is getting narrower.
2023年上任时，古尔登曾承诺在2025年阿迪达斯将成为一家优秀的公司。而进入2026年，古尔登希望将阿迪达斯定义为一家健康、成功的公司。