very finance-oriented from the start (telephone companies sometimes felt like
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This Side Hustle Spotlight Q&A features Federica Mercuriello, 42, founder of Sausly, a business selling pasta and sauce kits made in Italy. Originally from Italy and now based in Miami, Florida, Mercuriello moved to the U.S. in 2009 on a scholarship to study civil engineering at Columbia University. Responses have been edited for length and clarity.
The very first step was research. I dove into market analysis to understand the demographic I wanted to serve and studied competitors closely to see where the gaps were. I also began sourcing manufacturers in Italy to determine whether the product could realistically be produced at the quality level I envisioned. Before investing, I needed to validate that the idea was truly viable, so I began taste testing lots and lots of pasta.